Swanndri: Crafted for the Wild Since 1913

Swanndri was founded in 1913 by tailor William Broome in the rugged landscape of Taranaki, New Zealand. Frustrated by the constant rain, he designed a wool bush shirt that was treated with a unique waterproofing method, allowing water to run off just like it does on a swan’s back.

That one shirt became a staple for farmers, hunters, and outdoorsmen across the country. It was warm, durable, and designed to last. Over time, it evolved into a brand trusted by those who work and live in the wild.

More than a century later, Swanndri is still recognised for its durability, functionality, and timeless style. While its roots are firmly planted in the outdoors, its clothing now transitions effortlessly from city streets to bush tracks. The same rugged reliability is maintained, but with a broader reach.

Swanndri exclusively uses high-quality ZQRX-certified wool sourced from New Zealand farms, chosen for its strength, softness, and ethical practices. The current range includes clothing for men, women, and children, all designed to endure the elements and last over time.

From the Southern Alps to the streets of Melbourne, Swanndri continues to provide quality attire for those who value heritage and an outdoor lifestyle.

Swanndri. Built for the wild, embraced by all.